import java.io.OutputStream;
import java.io.IOException;
import java.io.InputStream;
import java.io.OutputStream;
import java.io.PrintWriter;
import java.util.Arrays;
import java.io.BufferedWriter;
import java.util.InputMismatchException;
import java.io.IOException;
import java.io.Writer;
import java.io.OutputStreamWriter;
import java.io.InputStream;

/**
 * Built using CHelper plug-in
 * Actual solution is at the top
 */
public class flashingflourescents_lewin {
    public static void main(String[] args) {
        InputStream inputStream = System.in;
        OutputStream outputStream = System.out;
        InputReader in = new InputReader(inputStream);
        OutputWriter out = new OutputWriter(outputStream);
        FlashingFlourescents solver = new FlashingFlourescents();
        solver.solve(1, in, out);
        out.close();
    }

    static class FlashingFlourescents {
        public void solve(int testNumber, InputReader in, OutputWriter out) {
            String s = new StringBuilder(in.next()).reverse().toString();
            int n = s.length();
            boolean[] ok = new boolean[1 << n];
            ok[Integer.parseInt(s, 2)] = true;
            int ans = 0;
            while (!ok[(1 << n) - 1]) {
                boolean[] nok = Arrays.copyOf(ok, ok.length);
                for (int mask = 0; mask < 1 << n; mask++) {
                    if (ok[mask])
                        for (int off = 0; off < n; off++) {
                            nok[mask ^ ((1 << (Math.min(n, off + ans + 1))) - (1 << off))] = true;
                        }
                }
                ok = nok;
                ans++;
            }
            out.println(ans);
        }

    }

    static class InputReader {
        private InputStream stream;
        private byte[] buf = new byte[1 << 16];
        private int curChar;
        private int numChars;

        public InputReader(InputStream stream) {
            this.stream = stream;
        }

        public int read() {
            if (this.numChars == -1) {
                throw new InputMismatchException();
            } else {
                if (this.curChar >= this.numChars) {
                    this.curChar = 0;

                    try {
                        this.numChars = this.stream.read(this.buf);
                    } catch (IOException var2) {
                        throw new InputMismatchException();
                    }

                    if (this.numChars <= 0) {
                        return -1;
                    }
                }

                return this.buf[this.curChar++];
            }
        }

        public String next() {
            int c;
            while (isSpaceChar(c = this.read())) {
                ;
            }

            StringBuilder result = new StringBuilder();
            result.appendCodePoint(c);

            while (!isSpaceChar(c = this.read())) {
                result.appendCodePoint(c);
            }

            return result.toString();
        }

        public static boolean isSpaceChar(int c) {
            return c == 32 || c == 10 || c == 13 || c == 9 || c == -1;
        }

    }

    static class OutputWriter {
        private final PrintWriter writer;

        public OutputWriter(OutputStream outputStream) {
            writer = new PrintWriter(new BufferedWriter(new OutputStreamWriter(outputStream)));
        }

        public OutputWriter(Writer writer) {
            this.writer = new PrintWriter(writer);
        }

        public void close() {
            writer.close();
        }

        public void println(int i) {
            writer.println(i);
        }

    }
}